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Integration of the Google Mobile Ads SDK: Difference between revisions
Integration of the Google Mobile Ads SDK (view source)
Revision as of 14:41, 20 September 2023
, 20 September 2023→Content-Url parameter in the adrequest
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*https://developers.google.com/ad-manager/mobile-ads-sdk/android/targeting#custom_targeting | *https://developers.google.com/ad-manager/mobile-ads-sdk/android/targeting#custom_targeting | ||
==Content-Url parameter in the adrequest== | ===Content-Url parameter in the adrequest=== | ||
In order for programmatic partners (e.g. Adexchange, Headerbidding or Backfill) to bid as high as possible for an ad placement, this app ad placement must be told which stationary website it actually belongs to. This is done via the content-url parameter in the adrequest. The URL of the web page that matches the content in the app as closely as possible must be passed here as the value. Example: An app article should link to its stationary web article in the content-url parameter, an app home page to the home page, etc. The GMA SDK has a setContentUrl function for this purpose. This is described in more detail here: | In order for programmatic partners (e.g. Adexchange, Headerbidding or Backfill) to bid as high as possible for an ad placement, this app ad placement must be told which stationary website it actually belongs to. This is done via the content-url parameter in the adrequest. The URL of the web page that matches the content in the app as closely as possible must be passed here as the value. Example: An app article should link to its stationary web article in the content-url parameter, an app home page to the home page, etc. The GMA SDK has a setContentUrl function for this purpose. This is described in more detail here: | ||
*https://developers.google.com/ad-manager/mobile-ads-sdk/ios/targeting?hl=de#content_url | *https://developers.google.com/ad-manager/mobile-ads-sdk/ios/targeting?hl=de#content_url | ||