Integration of the Google Mobile Ads SDK: Difference between revisions
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*The app evaluates the consent string and checks whether the user has given consent for political advertising. | *The app evaluates the consent string and checks whether the user has given consent for political advertising. | ||
*If consent for political advertising has been given, the app adds the keyword '''''political_ad''''' to CustomTargeting (to key '''''kw'''''). | *If consent for political advertising has been given, the app adds the keyword '''''political_ad''''' to CustomTargeting (to key '''''kw'''''). | ||
*When the app receives a '''''political_ad''''' event through a creative, it should respond to it, for example by changing the ad label to '''''Politische Anzeige''''', as described above. If a URL is also passed as a | *When the app receives a '''''political_ad''''' event through a creative, it should respond to it, for example by changing the ad label to '''''Politische Anzeige''''', as described above. If a URL is also passed as a data-String in the event, a link with the URL and the text '''''(mehr dazu)''''' should appear next to the ad label '''''Politische Anzeige'''''. Clicking on the link then opens the URL, where the user can find further information about the type of campaign. | ||
====Tasks of the advertising template==== | ====Tasks of the advertising template==== | ||
*A political campaign must be configured accordingly in the ad server. This is done via settings in the advertising template. This involves marking that the creative belongs to a political campaign and setting the PoliticalAdTransparencyUrl (for the "( | *A political campaign must be configured accordingly in the ad server. This is done via settings in the advertising template. This involves marking that the creative belongs to a political campaign and setting the PoliticalAdTransparencyUrl (for the "(mehr dazu)" link). | ||
*The advertising template internally evaluates whether it is a political ad. | *The advertising template internally evaluates whether it is a political ad. | ||
*In the case of a political advertisement, it sends an event to the app with the key political_ad and the set PoliticalAdTransparencyUrl as the "data" string. | *In the case of a political advertisement, it sends an event to the app with the key political_ad and the set PoliticalAdTransparencyUrl as the "data" string. | ||
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====Test placement==== | ====Test placement==== | ||
The following keywords (separated by commas) can be set in the debug Easter egg: | The following keywords (separated by commas) can be set in the debug Easter egg: | ||
<pre>iqdtests,political_ad_test</pre> | |||
This will run an orange test ad on iqadtile1, iqadtile3 and/or iqadtile4 with the text "POLITICAL AD Test 320x320." However, this will only appear if the app transmits the keyword political_ad after evaluating consent in accordance with the instructions for political advertising. | This will run an orange test ad on iqadtile1, iqadtile3 and/or iqadtile4 with the text "POLITICAL AD Test 320x320." However, this will only appear if the app transmits the keyword political_ad after evaluating consent in accordance with the instructions for political advertising. | ||
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The "data" string has no meaning for this event and can be ignored. Since Google's AppEventListener interface has a @NonNull annotation for data, the noad event simply passes the value "noad" for data, since the empty string is converted as null by Google. | The "data" string has no meaning for this event and can be ignored. Since Google's AppEventListener interface has a @NonNull annotation for data, the noad event simply passes the value "noad" for data, since the empty string is converted as null by Google. | ||
===policial_ad event=== | |||
The policial_ad event is called by iq digital's advertising templates to signal to the app that a political campaign exists on this placement and that it should respond to it (see [[#Political advertising in native apps]]). | |||
The "data" string contains the PolticialAdTransparencyUrl, provided it has been defined in the campaign in the ad server. | |||
====Example call:==== | |||
;<nowiki>"policial_ad","https://www.diesisteinekampagne.de/transparency.html"</nowiki>:The app should use "Politische Anzeige [https://www.diesisteinekampagne.de/transparency.html (mehr dazu)]" as the ad label for the placement, as recommended | |||
[[Kategorie:Ad Technology]][[Kategorie:APP]] | [[Kategorie:Ad Technology]][[Kategorie:APP]] | ||
[[de:Einbau des Google Mobile Ads SDK]] | [[de:Einbau des Google Mobile Ads SDK]] | ||